We’re proud to announce our official partnership with Crewe Alexandra F.C., helping to promote the benefits of shared driving for long journeys on away days.
The partnership will span throughout 2025 and will see the collaboration with the club’s academy, Women’s team and Men’s team to create compelling content for fans and Dayinsure customers.
As part of our partnership, Dayinsure will become Crewe Alexandra’s designated transfer and contract partner, featuring prominent branding opportunities at the home stadium and across digital and social media platforms.
Together, we will also aim to launch joint initiatives aimed at promoting the environmental benefits of sharing a car, for supporters who undertake long journeys to support the club at away games.
@dayinsure We’ve got some exciting news 👀 We’re thrilled to announce our partnership with @Crewe Alexandra FC We’ll be featuring the academy, women’s team and men’s first team throughout the season, so keep your eyes on our socials for more content from the Alex ⚽️👏🏼🚂❤️ #CreweAlex #dayinsureit #football #footballtiktok ♬ FIFA – Glow City
Nicholas Shaw, Director of Operations at Dayinsure:
“We’re excited to announce our partnership with Crewe Alexandra F.C. as their official transfer and contract partner. Together, we’ll be sharing stories about learning to drive and driving, featuring players from Crewe’s Academy, Women’s Team, and Men’s Team.
“For Crewe’s away fans, our short-term car insurance offers the perfect solution for shared journeys, providing comprehensive cover and peace of mind as you hit the road to support the Alex.”
James Beckett, Head of Commercial at Crewe Alexandra F.C.:
“We are thrilled to announce our new partnership with Dayinsure, a leading provider of flexible insurance solutions.
“This collaboration is another exciting opportunity for our supporters and will be one that they can really engage with.
“We are already looking forward to the journey ahead and working with the team at Dayinsure to create some content that our supporters will enjoy.”
About Crewe Alexandra F.C.
Crewe Alexandra Football Club is one of 92 members of the English Football League and currently holds a Sky Bet League Two status. The Club, formed by local cricketers in 1877, was named after Princess Alexandra of Denmark, Queen Consort to King Edward VII. The town of Crewe rose to prominence with the growth of the railway industry, and its legacy is reflected in the club’s badge and enduring nickname: The Railwaymen. The Club has won promotion on eight occasions and played at Wembley Stadium four times, lifting the EFL Trophy at the national stadium in 2013.
